The client is an investor and developer of luxury residential cooperatives in Sofia. The project's goal is to attract as many qualified potential clients as possible, whom the company representatives will then convert into actual buyers through deals.

We manage to achieve this for all of the company's buildings through a well-thought-out marketing funnel with advertising on Facebook and Google.

We targeted precisely in Sofia and the surrounding areas and created ads that exceeded our expectations. We relied on various formats - from banners with visualizations of the buildings to video ads and materials from the construction sites. In all cases, the advertising is specific and provides the client with the necessary information.

Registrations are made on the website or directly on Facebook through Lead forms.

The results are impressive - with an average cost per acquisition of potential property buyers below €2.50.

The feedback from the client is about smooth conversations, good awareness among the leads, and a high success rate.

In addition to demographic and interest targeting on Google, we also utilize "remarketing," which tracks users' search history on Google. We bid on relevant keywords related to the real estate market - property types, neighborhoods, etc.

We combine this with display remarketing, which is shown only to people who have visited the website, aiming to encourage as many people as possible to request viewings, make calls, and seek consultations.

With your help, we'll get to know the ins and outs of the store, its products, and its customers, so we can come up with a solid advertising and business strategy.